Roofing SEO Case Studies — Real Search Console Results

Note on data integrity: Every screenshot below is pulled directly from Google Search Console. Client URLs and domain identifiers have been redacted at the client's request — many of them compete in markets where naming a vendor publicly invites copy-cat behavior. Numbers, time periods, and growth percentages are unedited.

Local SEO · Storm Season

US Roofing Client #1

Mid-sized residential roofer. Came in with a stalled site, no GBP optimization, and a competitor in the 3-pack on every primary keyword. Six months later, total clicks grew 590% and average ranking position moved from 32.4 to 18.6.

3.45K

Clicks / 6mo

186K

Impressions

18.6

Avg position

How It Was Done

Full GBP rebuild — categories, services, products, weekly post cadence
18 neighborhood landing pages built around the actual ZIPs the owner serves
Storm-season SEO sprint deployed in months 3-4 to capture damage searches
Technical SEO fixes — Core Web Vitals, schema markup, indexation cleanup
Citation builds across 80+ roofing-specific and local directories

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Multi-City · Technical SEO

US Roofing Client #2

Regional roofer covering 8 cities, but only ranking in the home city. Spent six months building proper city-page architecture and rebuilding the technical foundation. Average position improved from 34.1 to 18.8 — pushing primary keywords into page-1 territory.

2.64K

Clicks / 6mo

142K

Impressions

18.8

Avg position

How It Was Done

Full city-page silo: 8 dedicated landing pages with unique content per market
Internal linking refactor connecting service pages to city pages cleanly
Technical SEO: site speed (4.2s → 1.8s), schema, indexable URL cleanup
Continuous GBP signal building — posts, photos, Q&A monitoring
Targeted link acquisition from local news, supplier sites, trade associations

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12 CITIES

Service area expansion

Multi-City · Service Area Expansion

Florida-area Roofer

Started ranking in just 2 cities (the home base + neighboring municipality). Twelve months later, ranking in 12 distinct cities — including markets the owner had never actively pursued. Lead volume tripled, with 40% of new bookings coming from cities he previously didn't market in.

12

Cities ranked

3x

Lead volume

40%

New-city bookings

How It Was Done

Multi-city silo strategy — each city its own SEO sub-site within the main domain
Hyper-local content for each market: weather patterns, common roof styles, local building codes
Local citation building unique to each city — chamber of commerce, BBB, local directories
Service-area service page interconnection without thin-content penalties
GBP service area expansion + city-specific posts & photos

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3.7 → 4.9

9-month rating lift

Reputation · Review Generation

Colorado Roofing Co.

Solid roofer with great workmanship — and a 3.7-star Google rating dragging down their entire local pack ranking. Built an automated review-request system tied to job completion. Nine months later: 4.9 stars, 290+ reviews, and a clear competitive moat over local rivals stuck in the high-3 range.

290+

5-star reviews

+1.2★

Rating lift

7.6x

Review volume

How It Was Done

Automated review-request flow triggered on job completion (SMS + email)
Crew training: when & how to ask for the review at hand-off
Negative-review interception: dissatisfied customers routed to private feedback first
Active response strategy on every review (positive & negative)
Review schema added to site for rich-result eligibility

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Live Website Builds

Roofing sites I designed & built — click any one to open it live

Every screenshot below is the real, live homepage. Tap a card to open the actual site in a new tab — fast-loading, conversion-built, and structured for local SEO from the first line of code.

Client Voices

What roofers say after six months in

"From 5 leads a week to 5 leads a day. We added a second crew within four months. Daniyal is the only marketing person I've kept on retainer for more than a year."

Brian K.

Residential Roofer · 6 mo client

"The neighborhood landing pages alone changed our business. We're now showing up in the 3-pack for towns we barely worked in before. Best SEO investment of my career."

Mike H.

Multi-City Operator · 9 mo client

"He showed up with a 5-page audit on the first call. Three actionable issues that no one had ever pointed out. I knew within 20 minutes I was hiring him."

Susan R.

Commercial Roofing · 4 mo client

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CASE STUDIESREAL ROOFER RESULTS

US Roofing Client #1

How It Was Done

US Roofing Client #2

How It Was Done

Florida-area Roofer

How It Was Done

Colorado Roofing Co.

How It Was Done

Roofing sites I designed & built — click any one to open it live

What roofers say after six months in

Your roofing business deserves the 3-pack.

CASE STUDIES
REAL ROOFER RESULTS